Navigating Extension Advisory Services through DIGITAL DISRUPTION

"Digital disruption is an effect that changes the fundamental expectations and behaviors in a culture, market, industry or process that is caused by, or expressed through, digital capabilities, channels or assets" (Gartner)

Digital disruption is happening across industries (agriculture is no longer an exception!) bringing significant values to individuals and organizations. We are spotting disruptive trends in commerce, health, hotel, governance, banking industries, but have seldom tried to relate them to rural advisories and agricultural development. What could be done to leverage the strengths of digital disruption requires a bit of analysis. 

The blog A TREATISE ON “NAVIGATING EXTENSION ADVISORY SERVICES THROUGH DIGITAL DISRUPTION”, by Shaik N.Meera - in AESA (Agricultural Extention in South Asia), October 2018 - is about this. 

The content of the aforementione blog is presented in the following sections:

1. Give Farmers what they want

2. Start-up Digital disruption - where do we stand?

2.1. Current avenues for digital disruption from pilots from public sector

2.2. Start-up based digital disruptions models

2.3. Strategies to redesign practices public extension systems

3. Winning the game of disruption – extension way

4. Navigating through Digital Disruption 

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And, thanks again for your interest ! 


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