‘You are what you eat’, Christine Yung Hung has taken this phrase so seriously that she builds a career around it. Her work aims to improve consumers’ food choice and behaviour in a way that matches with their preferences, using interdisciplinary approaches such as food labelling, product reformulation, and dietary and physical activity strategies, in collaboration with policymakers, NGOs, and food industries. Time to time she works with big data, attempts to solve the puzzles related to public health, food security and consumption. She is also passionate about education, passing on her knowledge, indeed, about food.
What are your domain(s) of expertise?
Agricultural Economics, Consumer Behaviour, Experimental Economics, Food Marketing, Food Policy, Human Nutrition, Diet and Health, Food Science and Technology, Marketing Communication, Market Research Methodology
What is your relationship with agricultural information management standards, tools and services?
As a researcher and lecturer, my role pertains to knowledge sharing through publications, presentations, lecturing, participation in stakeholder meetings, etc. More information related to my work: Google Scholar: http://scholar.google.be/citations?user=JPCth34AAAAJ&hl=en UGent Biblio: http://biblio.ugent.be/person/802001647420 UGent Profile: http://www.ugent.be/bw/agricultural-economics/en/research/afmcb/staff/christine-yung-hung.htm LinkedIn: http://www.linkedin.com/in/christineyunghung/ Or simply search for "Christine Yung Hung" on Google.